BRANDING SOLUTIONS


PAD PRINTING

Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.

Advantages Limitations Artwork Requirements

SUBLIMATION PRINT

Sublimation print is used for branding products that have a special coating on them or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.

Advantages Limitations Artwork Requirements

ROTARY DIGITAL PRINT

Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce both spot colour and full colour branding.

Advantages Limitations Artwork Requirements

FLATBED SCREEN PRINT

Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.

Advantages Limitations Artwork Requirements

DEBOSSING

Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the products surface.

Advantages Limitations Artwork Requirements

LASER ENGRAVING

Laser engraving produces a permanent natural finish using a laser to mark the product. Different materials produce different effects when engraved so to avoid uncertainty pre-production samples are recommended.

Advantages Limitations Artwork Requirements

DIGITAL PRINT

This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc.

Advantages Limitations Artwork Requirements

EMBROIDERY

Embroidery is an excellent way of branding bags, apparel and other textile products. It offers higher perceived value and a depth of branding quality which other processes can’t match and the finished image has a slightly raised effect. Embroidery uses rayon thread which is stitched into the product.

Advantages Limitations Artwork Requirements

DIGITAL TRANSFER

Digital transfers are used for branding fabrics and are printed on transfer paper using a digital printing machine then heat pressed onto the product.

Advantages Limitations Artwork Requirements

DIRECT DIGITAL

Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.

Advantages Limitations Artwork Requirements

RESIN COATED FINISH

Resin coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.

Advantages Limitations Artwork Requirements